Fine & Country expands ‘Iconic’ ad campaign

Fine & Country has expanded its latest advertising campaign titled ‘Dare to be Iconic.’ 

The upmarket agency network said the campaign will span across multiple media platforms, including radio, social media, programmatic adverts, website, prints adverts in magazines, canvassing cards, and window cards.

The ‘Dare to be Iconic’ campaign message revolves around customers’ lifestyles, urging them to embrace their aspirations and dreams with Fine & Country as their trusted property partner. 

It aims to reflects the level of service that Fine & Country provides, as a premium brand known for its dedication to marketing properties within the upper quartile of the sector.

Emilie Despois, chief marketing officer for Fine & Country, said: "We are thrilled to introduce our 'Dare to be Iconic' campaign, which embodies the essence of Fine & Country's commitment to excellence and exceptional service. Our aim is to inspire our customers to live the life they aspire to by choosing Fine & Country as their property partner."

"This campaign has been meticulously crafted over several months, with the aim of resonating with our audience on a deeper level. We want to convey the message that choosing Fine & Country means choosing excellence, trust, and a commitment to fulfilling your dreams."